Here is an interview done by our friend over at LifeAfterMidnight.com
We recently caught up with Clae’s Founder and Creative Director – Mr. Sung Choi. Clae Footwear has given a breath of new life into traditional men’s footwear, bridging the gap between sneakers and formal footwear. Sung offers a little glimpse into the evolution and growth of the brand while offering up some little unknown facts along the way.
It is my understanding that Clae was your first solo venture that came about as a side project while working as footwear director at Lakai. Can you briefly discuss the evolution of Clae and struggles that you had to overcome?
Clae was originally launched in 2001 to bridge the gap between sneakers and shoes. In exchange for my service as Footwear Director at Lakai, they helped me launch Clae. The synergy wasn’t quite right, so I pulled the plug in 2004 to re-organize. In the Summer of 2007, Clae re-launched independently with new partners who more closely share my vision of Clae as a modern footwear brand. We haven’t looked back since.
What, in your eyes, is the most important detail or component you look at when designing a shoe?
I don’t think you can isolate it to one component or detail; really the overall shape, color, material and function have to cohesively come together to bring a singular concept into reality. Easier said than done…
Can you describe your personal design approach?
I have a little sketch pad where random ideas, notes and sketches are jotted down and these little ideas come together over time to make a collection for the season. I enjoy sketching early in the morning with a cup of tea and some classic jazz, which is much different from day to day at the studio with the staff.
With 16 silhouettes it seems Clae offers some of the most versatile footwear on the market right now. Combining a mature aesthetic with a little sneaker flare it seems that each shoe could be a daily driver and also double as semi formal attire. Walk us through which shoe is best suited as your daily driver, work kick, travel choice and your more formal choice?
I do have few favorites, and they work for many different occasions. The Whitman or Ellington works great for formal occasions, but they also look great dressed down with denim or khakis. I also like the McQueen, and dressing it up or down by simply opening up or tightening the eyestay.
This past year really seemed to be the year of the boat shoe. What trends do you think we will see unfold this coming year for footwear?
Work-style Postman boots have been bubbling for few season, and I see the trend continuing to grow.
Is there any one shoe in the collection that best epitomizes the Clae brand?
The Kennedy is very unique in its simplicity; it takes color and material play very well and has a great classic look without feeling stiff or dated.
What catches your eye aesthetically outside of footwear?
Anything with an interesting point of view with a passion for its craft and execution
As the founder and creative director of Clae what has been the most rewarding moment for you?
Seeing men of all ages looking sharp wearing Clae.
Read the rest of the interview here.
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