WeSC has arrived at all three spots: Momentum 8th, Momentum Marketplace and Outtabounds. Light materials, classic designs, and refreshing colorways keep the shirts/hoods eye catching, while the denim has the perfect [bearable/wearable] weight for a hot day. Mens and Womens clothing is available: Jackets, Hoodies, Denim, Shirts.

Hit the jump for the history and pronounciation of WeSC (as per usual)

We have been carrying WeSC for a while here at Outtabounds, Marketplace and 8^th Street. Unfortunately there is a lack of information about them. Here are some things you may not have known:

The biggest mix-up about WeSC is, weirdly, the name. WeSC stands for We Are The Superlative Conspiracy. Contrary to popular belief the pronunciation of WeSC is [WE] or [we-S.C.] not [WESC]. Another common misconception about WeSC is their connection to the gaming corp. Atari. As indicated below, WeSC has no relation to Atari besides the similar logo. The pronunciation and affiliation are understandably confusing but the company is not.

WeSC is a Swedish brand founded in Örebro, but today they are internationally based. There are several lines varying from: men, women, snowboarding, skateboarding, and music. The clothing is lifestyle-activity orientated meaning: you could skate in them or go hang out with some friends. WeSC sponsors certain individuals based on their talents, “world famous or totally unknown” — The Weactivist.

by JJ

Related posts:

1. WeSC Spring ’09
2. WeSC x Stash
3. WeSC P.O.P. Display
4. WeSC | Mens + Womens | F/W’11 Collection
5. WeSC Spring ’11 Hoodies (Mens+Womens)