I’d like to show you something from the WESC site, in order to educate you on the brand. When we started carrying the Swedish brand at momentum and outtabounds in around 2002, the brand was called WE, and the slogan was We are The Superlative Conspiracy. We were one of the first accounts in Canada, and I’m very happy to see how far the brand has come over the last six years.
You can still come in and ask for WE and we will point you in the right direction. On a side note – the new wesc denim is in, and it is amazing. The headphone program is tight, and the acoustics sound good while you look good. Pretty hard to beat that!
You can check this out for yourself at http://www.wesc.com/
Available at all three of our locations.
WESC is a street fashion brand for intellectual slackers. WeAretheSuperlativeConspiracy symbolizes what WeSC as a company represents; a group, a family of good and competent people working towards the same ideal and goals.WeSC is not merely a brand in the fashion industry, but rather a company within the skateboard culture. We create “street fashion”, clothing with roots in a subculture that sets its own rules and follows its own trends.The company was founded on January 7th 2000, our official “Day of The Superlative Conspiracy”. The founders
are all avid skateboarders and snowboarders.The idea was to create a street fashion brand, a brand that represented street fashion – not streetwear. We felt that the purpose contained more than just t-shirts and jeans, a broader selection for men and women. None of what we wanted to achieve was to be found in the distribution network that we related to.Today WeSC is available in more than 20 countries around the world.WeSC is addressing people with awareness, regardless of race, religion or financial background. These people
all share the values and lifestyle of the WeSC founders. We deliver “life after skate”, a more developed style that also targets people outside the skateboard community, but still shares its values. The particular “We-feeling” and community feeling in the skateboard culture is an ever present important key element in day to day operations of the company.Superlative Conspiracy is the foundation for the entire company; it’s the idea and philosophy behind the company. One of the most important components of the Superlative Conspiracy™ is our Weactivists. A Weactivist is someone that is extremely good at what they do, world famous or totally unknown. Someone that has a “streetwise” mentality, that chooses his or her own path with a humble persona. A Weactivist is an informal ambassador that fly’s the flag of the Superlative Conspiracy in a variety of subcultures such as skate, music, film, art and so on. Our unique partnership with the Weactivists is sometimes tight and sometimes
loose. WeSC loves to be challenged and wants to constantly seek out creative partnerships to grow the pond accordingly.Its unparalleled image and brand building tactics make WeSC stand out from the rest.
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